If you weren't living under a rock in 2017 you'll have heard of coconut oil.
You can't open a cookbook, enjoy a beauty treatment or read-up about your health without stumbling upon something about the benefits of the stuff.
Whiter teeth, youthful skin, a trim figure, it promises all this and more. And the best bit if all? It doesn't cost hundreds of pounds, is completely natural and is really easy to get hold of.
Supermodel Miranda Kerr claims she can't live without it, fitness guru Joe Wicks (The Body Coach) uses it to aid weight loss and Gwyneth Paltrow swears by it for whitening her teeth.
Poppy uses Coconut Oil as a Moisturiser
Model Poppy Delevingne says if her skin is particularly dry she will apply it to her face like a mask and sleep covered in the stuff. Rich in vitamin E, coconut oil promises to nourish and moisturise all skin types.
2. Make-up remover
Actress Emma Stone uses Coconut Oil as a make-up remover
Emma Stone was quoted in Vogue saying she uses coconut oil to take off her make up every night. Yep, you simply warm a small amount between your fingertips and use with a cotton-pad or face-cloth to remove even waterproof mascara.
Actress Blake Lively uses Coconut Oil on her hair
Blake Lively, who's famous for her golden tresses, says her mum was the one who told her to put coconut oil on the ends of her hair when it got dry - and mother's never wrong! The wonder product will help with split ends and leave you with glowing locks.
4. Cooking oil
Nigella Lawson uses it as a food ingredient
Coconut oil has quickly become a kitchen staple thanks to celebrity chefs like Nigella Lawson singing its praises. Suitable for vegans it's fast replacing butter and Nigella suggests you use it in her latest chocolate cake recipe.
5. Weight loss
Is Coconut Oil the secret to Miranda's amazing bod?
Miranda Kerr regularly adds it to green tea, apparently to help with weight loss. The short and medium-chain fatty acids in coconut oil apparently help you burn more calories and ultimately lose weight. Could this be the secret behind her amazing body?
6. Teeth whitening
Gwyneth uses it on her pearly-whites
Recent research suggests that coconut oil is beneficial in reducing plaque formation so swirling with the stuff for 20 seconds every morning could leave you with shiny white teeth. It seems to work for Gwyneth Paltrow.
Talking about celebs who are crazy for coconut oil!
This is what Kourtney Kardashian wrote on her blog: “I eat coconuts all the time and I use coconut oil every day. Not only do I love the smell and the taste of coconut, this magical fruit has so many health benefits! It boosts your metabolism, aids in weight loss, supports immunity, stops sugar cravings, and best of all — hydrates and makes skin stronger, preventing wrinkles and sagging! I love to make coconut pudding for a little sweet treat, I also use the oil as a hair mask and I use coconut oil as body lotion every day! It makes my skin and hair so smooth and soft.”